Demonstrating our trustworthiness builds relational bridges that self-advertisement cannot.
If you sense that your friend, partner, child, client, etc feels hesitant to trust you, let them hesitate. Stay present, validate the experiences that led them to be cautious about who they trust, take responsibility for any of those experiences that you played a role in, and have patience.
If you feel pressured to give someone trust before they’ve earned it, that’s a red flag that the relationship might not be a safe one to trust. It’s ok to trust your intuition and set really cautious boundaries in a relationship where there is pressure to move to an emotional depth that you aren’t currently comfortable consenting to.